Skip to main content
Airbridge supports integration with Braze. With the integration, you can send the attribution data from Airbridge to Braze and leverage the data for effective customer relations management.

​
Server-To-Server Integration

Follow the steps below to integrate Airbridge with Braze.

​
Pre-setup

Before enabling the server-to-server integration with Braze in the Airbridge dashboard, you be completed. Refer to the developer guide below. If the SDK setup is not completed, Airbridge cannot be successfully connected to Braze even if the integration is enabled in the Airbridge dashboard. Also,  if you have enabled the SDK integration between Airbridge and Braze in the past, we recommend deleting the codes related to Braze SDK integration that were added in the past.

​
Submit Braze credentials

AttentionBefore you follow the steps listed below, the right code snippets must be added to the Airbridge SDK. If this pre-setup is not completed, Airbridge cannot be successfully connected to Braze even if you enable the integration in the Airbridge dashboard. Make sure to read the Developer Guide for Braze integration and complete the pre-setup first.
  1. Log in to your Braze account.
01-en-braze
  1. Navigate to [Technology Partners] in the left sidebar and select Airbridge from [All Technology Partners].
02-en-braze
  1. Scroll down to the [Data import for install attribution] section to find the credentials required for the Airbridge and Braze integration. The credentials to copy are the Data Import Key and REST Endpoint. If you don’t have a Data Import Key yet, generate a new one. To replace an existing Data Import Key with a new one, click Refresh API key.
03-en-braze
NoteBraze issues a separate Data Import Key for each purpose. The Data Import Key under [Data import for install attribution] is for the server-to-server integration, and the Data Import Key under [Data Import Using Cohort Import] is for sending audiences. Do not enter one key in place of the other.
  1. Click the [Copy] icon to copy the Data Import Key and REST Endpoint URL.
04-en-braze
  1. Log in to your Airbridge account, navigate to [Integrations]>[Third-party Integrations], and select Braze.
05-en-braze
  1. Enter the Data Import Key and REST Endpoint URL you copied from Braze and click Submit. The Data Import Key consists of alphabet letters, numbers, and dashes (-), whereas the Endpoint URL consists of alphabet letters, numbers, dashes, and periods (.).
06-en-braze
  1. Select the attribution data you wish to send to Braze and click Save. If you want to send the install attribution data only, select Install Event. If you want to send the deep link open attribution data as well, select Install & Deeplink Open Event.
07-en-braze

​
Changing integration credentials

If the Data Import Key and Endpoint URL of your Braze account have changed, you must update them in Airbridge as well. Click on the asterisks (*) in the Data Import Key field and Endpoint field, enter the new values, and click Done.
08-en-braze
Delete integration credentials By clicking Delete, you can suspend the integration. When the credentials are deleted, the attribution data from Airbridge is no longer sent to Braze from the point the credentials are deleted, but the data sent before deleting the credentials remains in Braze. If you wish to reconnect Airbridge with Braze, you must re-enter the credentials.
09-en-braze
Decide whether to include deep link open attribution data to be transmitted to Braze With the integration, install attribution data are sent to Braze by default. You can decide whether to send the deep link open attribution data to Braze or not and apply changes at any time. If you have made changes, click Save. The transmission of the deep link open attribution data is initiated or suspended from the time the changes are saved.
10-en-braze

​
SDK Integration

Airbridge and Braze can be integrated through SDK as well. Note that there may be more delay in data transmission through SDK integration than through server-to-server integration. We recommend server-to-server integration for faster and more reliable data transmission. To learn more about the detailed integration guidelines, contact your Airbridge CSM. If you don’t have a dedicated CSM, contact the Airbridge Help Center.

​
Available Data Fields

Assuming you configure your integration as suggested, Braze will map install and deep link open attribution data to segment filters. Under the Install Attribution group, you will find four data fields, as illustrated in the table below. When creating a new segment in Braze, you can use the four different segment filter options to leverage the attribution data transmitted from Airbridge. When creating a new segment in Braze, navigate to [Segments] from the left sidebar and search “Install Attribution” to find the four segment filter options.
11-en-braze

​
Attention

According to Meta’s privacy policy, attribution data from Meta Ads campaigns cannot be transmitted or shared with a third party. Only the advertiser that ran the ads can use the data internally to analyze Meta Ads campaign performance.To comply with Meta’s policy, Airbridge applies data masking to Meta Ads campaign data, which is visible in the Airbridge dashboard under the channel name facebook.business. The masked data is sent to third parties with the channel changed to Restricted. Even if the integration is set up correctly, the masked data cannot be used in the third-party platform.Data collected through tracking links for web campaigns or tracking links for custom channels is not masked and can be viewed in the third-party platform. For details about tracking links for web campaigns, see Web Campaign Tracking - Meta Ads.Therefore, you cannot select Meta ad campaign data from the Install Attribution Source filter option when creating segments in Braze.