> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# DeepLink - Report GroupBy

The following tables list the GroupBys available in the Airbridge report. The metric keys can be found in the [data spec sheet](https://docs.google.com/spreadsheets/d/13ThNnryqRmZQwJVecM8lZ2OB7LzA8s3cwLlQBGpbXLg/edit?curl_id=833c\&og_tag_id=22300\&tracking_template_id=8cae99cca1dc90bc070733824d4a1080\&airbridge_referrer=airbridge%3Dtrue%26event_uuid%3D9ee03fe5-7245-4d61-8cff-50c6c3bc7622%26client_id%3Dd90be189-233a-4da2-9ee8-7e4a9f99f053%26short_id%3Ddataspec%26referrer_timestamp%3D1603329284165#gid=2131918314).

<Note>
  **Keyboard shortcut for search**

  In Chrome versions 110 and later, the keyboard shortcuts can help you find information hidden inside a collapsible. Use the keyboard shortcut Cmd-F for Mac and Ctrl-F for Windows for a quicker search.
</Note>

<AccordionGroup>
  <Accordion title="Event">
    | GroupBy | Description |
    | - | - |
    | Event Category | The name of the event the user triggered.<br />e.g. Install (App) |
  </Accordion>

  <Accordion title="Event Datetime">
    | Name | Description |
    | - | - |
    | Event Date | Event Date (YYYY-MM-DD) |
    | Event Year | The year that the event happened |
    | Event Month | The month that the event happened |
    | Event Week | Week number that an event occurred. Week 01 refers to the week with the first Thursday.<br />e.g. 02 |
    | Event Day of the month | Day of the month that the event happened |
    | Event Day of the week | Day of the week that the event happened |
    | Event Hour | The hour that the event happened |
  </Accordion>

  <Accordion title="Event Property">
    | GroupBy | Description |
    | - | - |
    | Event Source | The data source from which the event was collected.<br />- App<br />- Web<br />- Tracking Link<br />- SMS Link |
    | Event Type | The parent group of the user-generated event<br />e.g. In-App Event |
    | Event Name | The event the user has triggered |
    | Browser Referrer Host | Web browser referrer host<br />e.g. [blog.ab180.co](https://blog.ab180.co/) |
    | App Market Identifier | App Market ID from which user downloaded the app (Android Only)<br />- playStore<br />- oneStore<br />- huaweiStore |
  </Accordion>

  <Accordion title="Touchpoint">
    | GroupBy | Description |
    | - | - |
    | Channel | Channel that generated touchpoints and conversions |
    | Campaign | Campaign that generated touchpoints and conversions<br />(The campaign parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
    | Ad Group | Ad Group that generated touchpoints and conversions<br />(The ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
    | Ad Creative | Ad Creative that generated touchpoints and conversions<br />(The ad creative parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
    | Content | Content that generated touchpoints and conversions<br />(The content parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.)<br />e.g. Ad copy, slogan, promotion name |
    | Term | Term that generated touchpoints and conversions, and also refers to ad search keyword.<br />(The term parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.) |
    | Sub Publisher | Sub publisher that generated touchpoints and conversions<br />(The parameter used by publishers for identifying sub-publishers are provided.) |
  </Accordion>

  <Accordion title="Tracking Link">
    | GroupBy | Description |
    | - | - |
    | Campaign Short Link ID | The short ID of the tracking link with the Attributed Touchpoint.<br />(Unique value generated automatically by Airbridge System |
  </Accordion>

  <Accordion title="Device">
    | GroupBy | Description |
    | - | - |
    | Client IP Subdivision | Subdivision by IP Address<br />e.g. California, Seoul |
    | Client IP City | City by IP Address<br />e.g. Los Angeles, Gangnam-Gu |
  </Accordion>

  <Accordion title="App">
    | Name | Description |
    | - | - |
    | App Version | Users' App version |
    | App Version Code | App version code for releases or updates on Google Play Store. |
  </Accordion>

  <Accordion title="SDK">
    | Name | Description |
    | - | - |
    | Airbridge SDK Version | Airbridge SDK Version (Platform\_OS\_Version) |
  </Accordion>
</AccordionGroup>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/deeplink-guides/report-groupby" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/deeplink-guides/report-groupby" />


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.